spinhireSEO Content Team Lead (Sports Betting / iGaming)
About the specialist
SEO specialist with 6+ years of experience driving data-driven organic growth through technical SEO, content optimization and performance marketing, including several years in the sports betting sector. Currently leads SEO content and strategy: aligns content with SEO goals and AI-driven search visibility, coordinates SEO, product and marketing teams, and mentors a team of writers producing search-optimized content. Covers the full technical stack - site structure, crawlability, Core Web Vitals and schema - and optimizes sites for AI-based search engines and generative platforms. Specializes in semantic SEO, entity optimization, LLM-assisted content analysis and vector embeddings for semantic search. Background also includes mobile ASO (app metadata, keyword research, Play Market releases). Works across multi-niche and multilingual websites in competitive markets.
Skills
Work experience
Leads content strategy for SEO and AI-search visibility, mentors a team of writers
Built SEO strategies, ran tests and campaign analysis across competitive markets
SEO and AI-search strategies, technical SEO compliance
Full site audits, keyword research, SEO content strategy
ASO content and keyword research, Play Market releases with dev, UX and QA teams
Education
Master's in International Relations and Diplomacy — 2018–2020 Bachelor's in International Relations — 2014–2018
Preferred geography
Yerevan, Armenia
Languages
Armenian (native), Russian, English