GROWTH MARKETING MANAGER

About the specialist

iGaming User Acquisition & Performance Marketing Manager• Built and managed an advertising optimization team, primarily responsible for product campaigns in Southeast Asia, as well as Brazil and India. • Managed campaigns for real-money gaming, social, utility, exchange, and other product across multiple channels, including Google, Facebook, and Xiaomi advertising networks. • Assigned tasks according to client requirements and maintained 24-hour monitoring of performance, making timely adjustments to prevent invalid spend caused by product or Advertising Optimization Specialist

Skills

Work experience

• Managed product acquisition campaigns in Brazil and India, primarily for utility products and Slot/Rummy categories. • Managed and optimized campaigns across Google, Facebook, Twitter, and TikTok. Cumulative Twitter advertising spend exceeded $600,000. • Maintained stable operations for a single product for more than two years. • Analyzed market intelligence, competitor advertising activity, and data from major video platforms to identify creative trends and develop, test, and iterate advertising creatives for continuous performance improvement.

Preferred geography

telecommute

Languages

English, Chinese