Head of CRM

About the specialist

Senior iGaming CRM professional with 12+ years of experience across casino and sportsbook, progressing from VIP and CRM operations to CRM Manager and Head of CRM roles. Experienced in CRM strategy, lifecycle automation, segmentation, retention and reactivation, bonus optimisation, gamification, A/B testing, multi-channel campaigns and team leadership across multiple international markets, including LATAM. Proven track record of building and improving CRM operations, increasing player engagement and retention, optimising promotional spend, and using player behaviour and performance data to drive LTV and sustainable revenue growth.

Skills

Work experience

2014–2015 — BetVictor — VIP Executive / Live Casino 2015–2019 — Ladbrokes PLC — CRM Executive Oct 2019–Jul 2021 — Genesis Global — CRM Manager Jul 2021–Dec 2023 — Ellmount / HIGHROLLER — CRM Manager Apr 2024–Jan 2025 — Seven Media — CRM Manager Sep 2025–Mar 2026 — Betazo — Head of CRM

Education

-

Preferred geography

Latvia

Languages

English C1, Russian B2