Paid Social Manager

BettingJobs is currently recruiting for an established iGaming company are looking to hire a Paid Social Manager to join their team.

Responsibilities:

• Manage Meta, Snap, and TikTok campaigns across assigned markets, overseeing setup, budgets, creative assets, and ad compliance.
• Collaborate with global stakeholders and country managers to plan and execute annual Paid Social marketing forecasts.
• Deliver accurate daily, monthly, and quarterly reporting, including CLV analysis, while translating campaign data into actionable performance recommendations.
• Support full-funnel acquisition strategies with Brand teams, including upper-funnel initiatives tailored to international markets and audience behaviour.
• Partner with data teams to optimise tracking, landing pages, and ad functionality across campaigns.
• Identify automation and technical efficiency opportunities while leading internal and external meetings to present insights and recommendations.

Requirements:

• 4+ years’ experience managing Paid Social campaigns, ideally within the iGaming industry.
• Proven ability to manage large budgets across multiple markets while ensuring compliance with regulatory and responsible gaming standards.
• Strong analytical skills with experience using Tableau, reporting tools, attribution models, AppsFlyer, GTM, and advanced Excel.
• Solid understanding of Paid Social platforms, tagging, tracking, and attribution methodologies.
• Highly organised with experience managing multiple projects simultaneously and reporting through Microsoft Office tools.
• Excellent communication and presentation skills, confident engaging senior stakeholders and collaborating across teams and external partners.
• Proactive, confident, and willing to take initiative and test new ideas.