Creative Producer

About the Role:

Our AI agents generate playable ad code, but great playables need a creative brain steering the quality.
You'll write detailed briefs, review output, and make sure every playable we ship is both high-quality and highperforming.

What you'll do:

• Write detailed creative briefs for playable ad production, translating game DNA, audience insights and performance data into a clear creative definition
• Review playable ads and give sharp, actionable feedback on mechanics, visuals, juice and UX flow
• Review and give feedback on briefs written by others
• Run creative research across the playable ads landscape using competitive intelligence platforms
• Track creative performance metrics and use them to guide creative decisions
• Work with product teams to improve how our generative AI tools support creative quality
• Mentor team members on quality improvements when needed

What you bring:

• 2 yrs of experience as a Creative Producer
• Gaming industry background: non-negotiable. You understand how games are marketed and what makes players convert
• Playable ad experience: you've managed playable ad production on the creative / marketing side
• Strong brief writing: you can turn a game's identity into a clear, actionable brief
• Sharp feedback instincts: you can say exactly what's wrong with a playable and how to fix it
• Creative performance awareness: you understand metrics (CTR, IPM) and how creative choices affect them
• UA knowledge: you understand the user acquisition funnel and where creatives fit in
• Experience with competitive intelligence / creative research platforms
• Passion for generative AI and pushing creative boundaries with AI tools

Nice to Have:

• Experience with AI-generated content or AI-assisted creative pipelines