Digital Marketing Manager (iGaming / Casino and Sportsbook)

We are looking for an experienced Digital Marketing Manager to drive profitable growth across our Casino & Sportsbook products.
Previous experience in the iGaming industry (Casino and/or Sportsbook) is a must. Candidates without relevant iGaming experience will not be considered.
We need a results-driven professional who understands how to turn digital marketing channels into revenue-generating opportunities. The ideal candidate knows how to attract high-quality players, optimize acquisition costs, and scale profitable campaigns.

Responsibilities

Develop and execute a performance-driven digital marketing strategy focused on player acquisition, revenue growth, and profitability.
Identify, test, and scale effective acquisition channels, including Google Ads, Meta Ads, PPC, SEO, ASO, UAC, Influencer Marketing, Social Media, Telegram, Native/Display Advertising, and other relevant sources.
Manage marketing budgets and optimize spending across channels to maximize ROI.
Analyze the entire acquisition funnel, from traffic and registrations to FTDs, repeat deposits, and NGR.
Monitor and improve key performance metrics: FTD, CPA, CAC, Deposit Amount, NGR, LTV, ROAS, and ROI.
Identify new growth opportunities across different GEOs, audiences, and traffic sources.
Conduct A/B testing of campaigns, creatives, landing pages, and acquisition funnels.
Work closely with CRM, Affiliate, Product, and Analytics teams to improve player conversion, retention, and monetization.
Research competitors, market trends, and emerging digital marketing opportunities.
Prepare performance reports and provide actionable recommendations for improving profitability.

Requirements

3+ years of experience in Digital / Performance Marketing.
Mandatory hands-on experience in iGaming (Casino and/or Sportsbook).
Demonstrated success in acquiring depositing players and scaling profitable marketing campaigns.
Strong understanding of iGaming business metrics, including FTD, CPA, Deposits, NGR, LTV, and ROI.
Hands-on experience with multiple digital acquisition channels and a solid understanding of their performance and economics.
Proven ability to manage marketing budgets and make data-driven investment decisions.
Experience with marketing analytics, attribution, tracking tools, and conversion optimization.
Ability to independently identify growth opportunities, test hypotheses, and deliver measurable business results.
Understanding of iGaming advertising restrictions and GEO-specific marketing requirements.
Strong analytical skills, commercial mindset, and a proactive approach to problem-solving.

Nice to Have

Experience with the BetB2B / 1xBet platform.
Experience in African, MENA, CIS, or Asian markets.
Successful track record of launching and scaling new GEOs.
Experience building marketing strategies from scratch.
Experience managing external agencies, contractors, or marketing teams.

What We Offer

Fully remote, full-time position.
Opportunity to work with international Casino & Sportsbook products.
Direct influence on marketing strategy and business growth.
Freedom to test new approaches and scale successful initiatives.
Competitive compensation based on experience and expertise.
Collaborative team and opportunities for professional development.