CRM / RETENTION MANAGER

Sobre o especialista

Montenegro / Remote | iGaming & Telegram products | English B1 CRM and retention specialist with 2.5 years at Traffic.one, progressing from Junior to Team Lead. Experience in lifecycle communication, behavioral segmentation and reactivation. Built a push retention strategy from scratch for US-focused PWA and iOS apps. Led an R&D team of 4 marketers and 2 designers. Developing ARAGRAM, an independent Telegram Mini App, with hands-on ownership of onboarding, CRM automation and player engagement. Lifecycle & trigger campaigns · Behavioral segmentation · Push & Telegram CRM Onboarding & reactivation · A/B testing · Gamification & bonus mechanics FTD / repeat deposits / retention / conversion ·

Competências