spinhireHead of Marketing / CMO \ Head of SMM
A proposito dello specialista
I am a growth-oriented B2B marketing leader with a sales-led model, skilled at building systems from scratch. With a legal background, I bring a unique perspective to marketing, ensuring alignment between legal frameworks and marketing initiatives. I specialize in iGaming licensing, legal and tax consulting, and corporate structuring. I make data-driven decisions that optimize advertising budgets and drive efficiency. I build marketing functions holistically, including in-house teams, processes, measurement systems, and content production that withstands changes in vendors and platforms. I have successfully scaled B2B lead generation, reducing sales cycles from 3-6 months to 1-3 months by addressing typical objections with targeted content. I have expanded market reach to North America, alongside existing CIS and European markets. I am adept at implementing Agile methodologies for marketing operations. My achievements include growing organic traffic 9x in a year, achieving top-3 ranking in Bing for commercial licensing queries with a 15.2% CTR, and increasing AI citations by 861% in Bing Copilot. I have also significantly improved website unique visitors by 4.5x and increased time on site by 8x through structural improvements. I am looking for a role where I can leverage my expertise in strategic marketing and lead generation to drive significant business growth.
Competenze
Esperienza lavorativa
Grew organic traffic 9x year-over-year and achieved top-3 ranking in Bing with 15.2% CTR; Reduced sales cycle from 3-6 months to 1-3 months.
Built an in-house marketing team of 15 people and coordinated up to 30 external specialists; Managed marketing for an international business forum with 200-300 participants.
Developed personal brand and PR for the owner, resulting in 10+ publications in federal media.
Acted as a liaison between marketing and development teams; Managed social media presence and content strategy.
Geografia preferita
Cipro, Armenia, Messico
Lingue
Russian native