CRM & Lifecycle Marketing Specialist (iGaming)

Про спеціаліста

CRM and lifecycle marketing specialist with about three years in iGaming player engagement and support. Since 2025 plans, builds and executes multi-channel player campaigns across SMS, email and web push, designs targeted bonus and promotional offers based on player behaviour and segmentation, and monitors campaign performance to improve retention, reactivation and lifetime value. Previously provided live chat and email support for an international client and trained, onboarded and coached new support agents. Started in iGaming at a Malta-based reactivation agency, making high-volume outbound calls to inactive players against reactivation and sales targets. iGaming experience: yes (CRM, retention, player support). Looking for a remote CRM, retention or lifecycle marketing role in iGaming.

Навички

Досвід роботи

CRM & Lifecycle Marketing Specialist — marketing agency, Limassol (remote contractor) — 2025–present: multi-channel player campaigns via SMS, email and web push; segmented bonus offers; retention and LTV optimisation Customer Experience & Support Specialist — support outsourcing company, Limassol (remote contractor) — 2024–2025: live chat and email support, training and coaching of new agents Player Reactivation & Retention Specialist — reactivation agency, Malta — 2022–2023: outbound calls to inactive iGaming players, reactivation and sales targets IT Technician — IT services company, Zagreb — 2022: first-line IT support for US-based retirement homes, account and access management Statistician — basketball federation, Croatia — 2015–2020: importing game statistics into designated software

Освіта

Front-End Developer — University Algebra, Zagreb, 2024 Architectural Technician — Graditeljsko-Geodetska škola Osijek

Мови

Croatian native, English C1