Менеджер по маркетингу и PR | Digital Marketing Manager

**Industries:** FinTech, Information Technology, Systems Integration, Financial Services; - Financial Services and Credit Intermediation (Stock Exchanges, Brokerage Services, Card Issuing and Servicing); - Banking; **Head of Marketing & Advertising**; - Built the company’s first comprehensive marketing foundation in 5 months, documenting 7 key areas: competitive analysis, go-to-market strategy, social media and community, referral program, creative strategy, SEO, and roadmap. Managed a team of 6 and a €10,000 budget.; - Developed the product positioning “No hidden fees, real human support” based on benchmarking 4 competitors: Revolut, N26, Trustee, and Kauri Finance. Turned recurring customer complaints in competitor reviews, including account freezes, slow support, card delivery delays, and hidden fees, into messaging that highlighted VeltPay’s competitive advantages.; - Designed a registration growth framework featuring 7 testable funnel hypotheses, targeting an 8–30% improvement at each stage. The framework combines gamified onboarding, a clear unique value proposition on the landing screen, a demo mode, promo codes, and a tiered referral program.; - Created an SEO roadmap of 19 tasks prioritized by traffic share, expected growth, and implementation effort. Launched a referral program, developed 4 advertising video concepts, and created 20+ key messaging variations in Engleză, Ukrainian, and Russian for a multichannel marketing plan spanning Telegram, Instagram, YouTube, TikTok, LinkedIn, and email.; **Work Samples:**; - [Marketing Strategy | VeltPay]([ссылка скрыта] - [Social Media & Community Strategy]([ссылка скрыта]

Spain | Creator-Tech Platform; - Grew a no-code MVP built with Notion and Telegram bots from 100 to 1,000+ users, achieving 30%+ retention through automated onboarding, expert validation, and referral mechanics.; - Developed a subscription-based business model and a data-driven product roadmap, projecting €2 million in annual net profit and assessing market potential using TAM/SAM/SOM analysis.; - Identified gaps in existing creator networks, including Behance and Vimeo, and translated them into product priorities and community positioning.; - Developed user personas and customer journey maps for producers, screenwriters, and entrepreneurs to validate product-market fit before development.

**EdTech & Beauty**; - Achieved a 56% conversion rate from conversation to payment across approximately 10,000 leads. Measured performance across automated Instagram sales funnels guiding customers from initial contact to purchase.; - Grew a beauty brand’s audience by 77% without paid advertising by developing a new brand concept and communication strategy.; - Led the end-to-end launch of an educational product, covering influencer marketing, PR, and offline activations.; - Managed paid acquisition budgets of up to €10,000 per month, tracking CAC, LTV, ROI, and unit economics to ensure profitable growth.; **Additional Project**; Developed a resume builder as an extension of the project. This standalone replica demonstrates the full functionality of the original tool.; [Try the Resume Builder]([ссылка скрыта]