iGaming Marketing & Growth Manager
O specjalistce
I am an iGaming marketing and growth professional with over 6 years of experience across affiliate marketing, SEO, social media, paid media, and player acquisition for sports betting and gaming brands. I have a proven track record of growing digital audiences from the ground up, building affiliate and influencer networks that convert into active, paying users, and contributing cross-channel growth strategy alongside senior stakeholders. I am comfortable operating across SEO, banner advertising, influencer marketing, affiliate marketing, and paid media (Google Ads, Meta Ads), with a strong grasp of analytics-led decision-making. I am looking for a role where I can leverage my expertise to drive significant growth and user acquisition.
Umiejętności
Doświadczenie zawodowe
Grew Instagram from 0 to 5,000 followers and X from 0 to 900 followers; Grew Facebook following from 8,000 to 23,000 followers.
Built and managed an affiliate network of 250+ partners; Achieved a 40% retention rate among acquired players.
Grew social media audience by 47% and increased engagement rate by over 2,000%.
Grew organic site traffic from 0 to 20,000 monthly visits within 3 months; Grew X following by 1,300 and Facebook organic following by 5,[телефон скрыт]–2021 · Social Media Manager (Freelance) · Hood Cab Ltd — Managed social media presence and content posting on a part-time freelance basis.
Edukacja
Higher National Diploma, Marketing — Yaba College of Technology, Lagos (2019) National Diploma, Marketing — Yaba College of Technology, Lagos (2017)
Języki
English, Yoruba