Media Buyer FB

RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications, and regulatory technologies.
We are looking for a Media Buyer FB

Requirements

• 2+ years of successful proven experience with Facebook in the Gambling
• Ability to effectively manage large advertising Budgets
• Availability of successful cases in the betting niche in the CIS/Latam markets
• Deep understanding of basic metrics of the Conversion Rate and Unity Economy (ROI, NGR, GGR, LTV, CTR, CPC, CPM, CPA, CPL, etc.)
• Experience in working with Antidetect Browser and Tracking Systems
• A high-level understanding of how the major advertising Facebook and Instagram platforms (placements, auto-rules, launch methods)
• Ability to moderate creatives and links on the previously mentioned platforms
• Ability to work independently with cloaking and filtration systems (Adspect, Palladium, Im Klo, HideClick, Keitaro, Android/IOS apps, PWA apps, etc.)
• Ability to collect test results (advertising), draw conclusions and suggestions for further actions
• Ability to analyze and optimize your advertising campaigns to achieve specified KPIs
• Experience in А/B testing
• Experience with a lot of traffic, ability to work with a large array of information
• English B1 and above

Responsibilities

• Creating, setting up and optimization advertising campaigns on Facebook and Instagram platforms to attract new players to the Product
• Conducting regular comprehensive analysis of own advertising campaigns and making decisions on how to improve the results
• Regularly building Marketing Hypotheses and conducting A/B tests to generate new profitable approaches to traffic generation
• Setting the Terms of Reference for the necessary promotional materials
• Competent budget management
• Together with the team, the formation of media strategies, calculation of the KPI funnel
• Monitoring the implementation of own traffic KPIs and finding ways to continuously improve them
• Regular reporting on performance and profit
• Market and Competitor Analysis
• Planning and calculation of Traffic Streams

Benefits

🍀 An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more;
🤝Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
📍Beautiful offices in Warsaw, Limassol, Yerevan — work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day;
🧑‍💻Modern corporate equipment based on macOS or Windows and additional equipment are provided;
🏖Paid vacations, sick leave, personal event days, days off;
👨‍⚕️Corporate health insurance program for your well-being;
💵Referral program — enjoy cooperation with your colleagues and get a bonus;
📚Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences;
💁🏼‍♀️Rewards program for mentoring and coaching colleagues;
✈️In-house Travel Service;
🦄Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays;
🎳Company events, team buildings.