CRM Manager

BettingJobs is working with a fast-growing iGaming company who are seeking to hire a CRM Manager to join their team in Sofia.
This is an exciting opportunity for a data-driven CRM professional to take ownership of lifecycle marketing, retention strategy, and player engagement across multiple markets.

Responsibilities:

• Develop and execute CRM strategies: Design, plan, and execute CRM campaigns to drive customer retention, loyalty, and lifetime value across various customer segments.
• Analyse customer data to identify different customer segments and develop targeted campaigns tailored to their preferences and behaviours.
• Create and manage personalised and engaging email marketing campaigns, including newsletters, promotions, and automated customer journeys.
• A/B testing: Conduct A/B tests to optimise CRM campaigns, identify areas of improvement, and maximize customer response rates.
• Monitor and analyse key performance metrics related to customer engagement, retention, and churn, and provide actionable insights for continuous improvement.
• Ensure all CRM activities adhere to relevant regulatory requirements and data protection policies.
• Prepare regular reports on CRM campaign performance and present findings to stakeholders.

Requirements:

• Proven experience in a CRM management role within the iGaming industry.
• Strong knowledge of online casino is highly desirable.
• Strong analytical and data-driven mindset to make informed decisions and continuously improve CRM strategies.
• Familiarity with CRM tools, email marketing platforms, and customer analytics software.
• Experience using Smartico or Customer.io would be advantageous
• Excellent written and verbal communication skills to create compelling and personalised customer communications.
• Ability to manage multiple CRM campaigns simultaneously and prioritise tasks effectively.