VIP Retention Lead

VIP Retention Lead | iGaming (Casino & Sports) | GEO: India 🇮🇳
We're looking for a VIP Retention Lead to build a systematic VIP retention strategy for an iGaming product covering Casino & Sports, focused on India.
You'll own the full CRM side of VIP: segmentation, personalized mechanics, churn prevention and lifecycle management. You'll work directly with the Head of CVM.

What you'll do

Develop and own the VIP Retention strategy
Segment VIP players by tier, behaviour, lifecycle and Sports / Casino preferences
Design personalized offers, bonuses and retention mechanics
Build churn alerts, retention and reactivation flows
Launch and optimize CRM campaigns and journeys in Smartico
Analyze Retention, Churn, LTV, GGR/NGR and bonus economics
Run campaign post-analysis with control groups
Develop Pre-VIP and cross-vertical retention mechanics
What we're looking for

• 4+ years in CRM / Retention in iGaming
• Proven experience with VIP / High-Value players
• Track record of building retention mechanics and lifecycle strategies independently
• Strong hands-on CRM experience (Smartico is a big plus ⭐)
• Solid analytics: LTV, Churn, control groups, bonus economics
• Experience across both Casino and Sports
• Working-level English
• Good understanding of Responsible Gaming principles