Soft2Bet ищет: VP of CRM (Limassol, Cyprus, офис). Направление: Топ-менеджмент. Рабочий язык: English. Зарплата в объявлении не указана; ориентир картотеки SpinHire для похожих ролей — €7 000–10 000. Опубликована 23.09.2026, актуальна до 24.10.2026. Всего у Soft2Bet на SpinHire 18 открытых вакансий.
As our VP of CRM, you will sit at the core of our growth engine, owning the end-to-end global player lifecycle and engagement strategy. Leading a massive, rapidly expanding organization, you will ensure our global user base returns, engages, and scales in lifetime value. Working hand-in-hand with our product and engineering teams, you will directly shape and evolve our proprietary CRM technology, turning retention into a primary driver of top-line revenue.
Responsibilities
- Own the end-to-end retention, reactivation, and LTV strategy across multiple verticals (Fintech, Gaming, etc.)
- Lead and mentor a 50+ person organization. Build scalable hiring, onboarding, and management structures to support rapid growth
- Collaborate closely with the product and technical teams to align CRM strategy with platform architecture, automation logic, and AI integration
- Oversee high-volume campaign execution across global markets, ensuring quality, deliverability, and localized relevance
- Define and hit KPIs for churn reduction, ARPU, and engagement quality through advanced segmentation and personalization
Requirements
- 10+ years in CRM/Lifecycle leadership within fast-scaling tech environments (Fintech, E-commerce or Gaming preferred)
- Experience managing large teams (50–200+) and know how to build a culture of accountability without being authoritarian
- Understanding of CRM architecture and "system logic." You don't just send emails; you build automated ecosystems. Expertise in multi-channel user journeys (Email, Push, SMS, In-app)
- Being a stable, empathetic leader who leads by example. You value transparency and are focused on the collective success of the organization
- Proven track record of influencing CRM product development and data infrastructure
- Fluency in English; ability to navigate a diverse, global workforce
Benefits
- A comprehensive relocation package, including flight tickets and two weeks of hotel accommodation to ensure a smooth transition
- Attractive office location and facilities
- A dynamic and supportive environment that values its team, featuring special birthday celebration presents and a collaborative company culture
- 24 days of vacation per year
- Medical insurance
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