Sports Retention Manager

Product: iGaming | Betting
GEO: India
Format: Remote

Responsibilities

Develop and execute retention strategies for sports betting players.
Create and launch loyalty, bonus and gamification mechanics in Smartico.
Plan campaigns around key sporting events, including IPL and major tournaments.
Own the full campaign cycle: idea → segmentation → setup → launch → performance analysis.
Work with RFM and lifecycle segmentation.
Run A/B tests and control groups to measure campaign uplift.
Monitor retention, reactivation, churn and bonus efficiency metrics.
Collaborate with Content, Design, Product and Analytics teams.

Requirements

2+ years of experience in CRM / Retention within iGaming.
Proven experience specifically in Sports / Betting.
Hands-on experience with CRM platforms: Smartico is a strong plus; Optimove, Fast Track or Symplify are also relevant.
Strong understanding of betting audiences and sports-driven retention cycles.
Experience with segmentation, A/B testing and retention analytics.
Ability to work independently and build priorities without constant supervision.
English sufficient for documentation and written communication.

Nice to Have

Experience with India / cricket / IPL.
Experience launching or rebuilding loyalty programs.
Hands-on experience with gamification: tournaments, missions, leaderboards.
Understanding of Responsible Gaming principles.
Experience working with large sports player bases.

Benefits

Fully remote work.
High level of autonomy and ownership.
Opportunity to build and develop Sports Retention from the ground up.
International product with a focus on the Indian market.
Direct impact on key retention metrics and business performance.
Career growth opportunities as the Sports Retention Tribe develops.