spinhireHead of Affiliates & Media Buying Team
Sobre el especialista
I am a highly experienced professional with 9 years in iGaming, specializing in building and leading affiliate and media buying functions from the ground up. I excel at developing acquisition strategies, managing teams, and optimizing commercial operations across Tier 1 and Tier 3 markets. My expertise includes establishing KPI frameworks, bonus models, and performance reviews, as well as developing robust partner networks. I lead acquisition planning across various channels, allocate budgets, and negotiate diverse deal structures. I am proficient in using data analysis tools like Power BI and Tableau to assess FTDs, NGR, and traffic , ensuring high ROI. I am passionate about integrating AI into workflows to automate tasks and improve efficiency. I am seeking a challenging role where I can leverage my skills to drive significant growth in the iGaming sector.
Competencias
experiencia laboral
Built affiliate and media buying functions from scratch across Tier 1 and Tier 3 iGaming markets, covering acquisition strategy, team development, commercial management and operations.
Reorganized and created a Media Buyers department within the affiliate division, planned and controlled budgets for marketing initiatives.
Created affiliates department and managed the team, participated in media buying first deposit creation.
Attracted new partners and optimized workflows, assisted partners with technical and operational aspects.
Attracted new "whale partners" and developed long-term communication, analyzed traffic .
educación
2014–2020 · Магистр, Маркетинг · National Technical University of Ukraine 'Kyiv Polytechnic Institute'
Geografía preferida
Valencia
Idiomas
English Professional working proficiency, German Professional working proficiency