spinhireCRM & Retention Manager
Sobre el especialista
CRM & Retention Manager with 4 years of experience in iGaming and 3+ years focused specifically on CRM and Retention. I design and optimize player lifecycle and reactivation journeys, work with RFM and behavioral segmentation, CRM automation, bonus mechanics and A/B testing. I manage omnichannel communications across Email, SMS, Push and Onsite and have hands-on experience with FastTrack. My main focus is improving player retention and reactivation, LTV, NGR and overall CRM efficiency. I have launched automated reactivation flows, behavioral campaigns, lifecycle journeys and promotional mechanics based on player activity and value segments. I work closely with analytics, product, design, copywriting and development teams to launch and optimize CRM initiatives based on measurable results.
Competencias
experiencia laboral
Design and optimize player lifecycle and reactivation journeys, manage omnichannel CRM campaigns across Email, SMS, Push and Onsite, run A/B tests and analyze player behavior, LTV, NGR and ROI. Hands-on work with FastTrack and cross-functional coordination with analytics, product, design, copywriting and development teams.
Built RFM and behavioral segments, developed lifecycle and reactivation journeys, launched automated CRM triggers and conducted A/B tests to improve retention and incremental revenue. Audited omnichannel communications and prepared CRM requirements for new mechanics and campaigns.
Managed audience segmentation and multichannel communications across SMS, Push and internal channels. Worked with CMS/CRM systems, campaign setup, content QA and cross-functional coordination.
Provided customer support for an iGaming product, handled player requests and gained hands-on understanding of player behavior, product flows and common customer pain points.
educación
2012–2016 · Applied Informatics · Колледж автоматизации и информационных технологий № 20
Geografía preferida
Remote / In the case of assistance with relocation, the country is not particularly important.
Idiomas
Russian — Native; English — Intermediate (working proficiency)