Soft2Bet is hiring: VP of CRM (Limassol, Cyprus, office). Department: Executive. Working language: English. The ad does not state a salary; the SpinHire careers directory benchmark for similar roles is €7 000–10 000. Posted 23 Sep 2026, open until 24 Oct 2026. Soft2Bet has 18 open jobs on SpinHire.
As our VP of CRM, you will sit at the core of our growth engine, owning the end-to-end global player lifecycle and engagement strategy. Leading a massive, rapidly expanding organization, you will ensure our global user base returns, engages, and scales in lifetime value. Working hand-in-hand with our product and engineering teams, you will directly shape and evolve our proprietary CRM technology, turning retention into a primary driver of top-line revenue.
Responsibilities
- Own the end-to-end retention, reactivation, and LTV strategy across multiple verticals (Fintech, Gaming, etc.)
- Lead and mentor a 50+ person organization. Build scalable hiring, onboarding, and management structures to support rapid growth
- Collaborate closely with the product and technical teams to align CRM strategy with platform architecture, automation logic, and AI integration
- Oversee high-volume campaign execution across global markets, ensuring quality, deliverability, and localized relevance
- Define and hit KPIs for churn reduction, ARPU, and engagement quality through advanced segmentation and personalization
Requirements
- 10+ years in CRM/Lifecycle leadership within fast-scaling tech environments (Fintech, E-commerce or Gaming preferred)
- Experience managing large teams (50–200+) and know how to build a culture of accountability without being authoritarian
- Understanding of CRM architecture and "system logic." You don't just send emails; you build automated ecosystems. Expertise in multi-channel user journeys (Email, Push, SMS, In-app)
- Being a stable, empathetic leader who leads by example. You value transparency and are focused on the collective success of the organization
- Proven track record of influencing CRM product development and data infrastructure
- Fluency in English; ability to navigate a diverse, global workforce
Benefits
- A comprehensive relocation package, including flight tickets and two weeks of hotel accommodation to ensure a smooth transition
- Attractive office location and facilities
- A dynamic and supportive environment that values its team, featuring special birthday celebration presents and a collaborative company culture
- 24 days of vacation per year
- Medical insurance
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