Content Factory Lead

About the Product
You’ll be working on a licensed iGaming product targeting the US market, operating as a fully white-label solution.
This is an ambitious, fast-scaling product environment where content is a key growth driver. You’ll have the opportunity to build a large-scale content production system from the ground up and directly influence its efficiency, performance, and growth.

Requirements

Proven experience launching a content factory or large-scale content production operation from scratch.
Experience managing a team of 10+ people, including remote employees and external contractors.
Proven track record of high-volume production of short-form video, UGC/EGC, or performance creatives.
Strong portfolio of cases with clear, measurable results, including:volume of content produced;
views and reach;
team size;
production cost;
CPV, CTR, CPL, or CPA;
content production speed;
impact on leads, sales, or revenue.
Experience developing and implementing processes, guidelines, briefs, checklists, and quality control standards.
Strong understanding of TikTok, Instagram Reels, YouTube Shorts, YouTube, and other video platform algorithms.
Hands-on experience testing, validating, and scaling content hypotheses.
Strong analytical skills and ability to work with key content and performance metrics, including retention, completion rate, CTR, ER, CPV, CPL, CPA, and conversion rate.
Understanding of performance marketing and content funnels.
Strong skills in managing deadlines, budgets, and team productivity.
Ability to design and implement a technical solution for centralized automated content posting across a network of 1,000+ accounts.
What You'll Get
Flexible working hours that fit your natural rhythm: 08:00–17:00, 09:00–18:00, or 10:00–19:00.
17 working days of paid vacation available after 6 months.
Salary in USD.
Significant ownership and influence over the content production strategy and its performance.
The opportunity to build, structure, and scale a high-volume content production operation from scratch.
The opportunity to build and grow your own content team, including remote specialists and external contractors.
Collaboration with experienced professionals across Product, Marketing, BI, and Operations.
Continuous professional development and leadership growth opportunities.