spinhireMedia Buyer
Про спеціаліста
I am a Media Buyer with experience in the gambling niche. I manage, optimize, and scale ad campaigns, searching for and testing profitable combinations, analyzing metrics, and improving ROI. I experiment with creatives and approaches to find unconventional solutions and increase campaign effectiveness. In my work, I value a systematic approach, attention to detail, and results. I have successfully launched and optimized gambling ad campaigns on Facebook Ads across various GEOs, including Tier 1-3 markets. I am proficient in managing the full cycle of advertising campaigns, from market research and offer selection to creative testing, budget optimization, and scaling profitable combinations. I have worked with different payment models such as CPA, CPL, and CPI.
Навички
Досвід роботи
Managed the full traffic cycle from selecting and testing offers to scaling combinations; Ran traffic in GEO Tier 1–3, including native ad campaigns.
Launched and optimized gambling ad campaigns on Facebook Ads in GEO Tier 1–3 (GR, ES, NL, PK, BD, EG); Conducted analytics, tracked CTR, CPL, and CPC to make data-driven optimization decisions.
Managed the full cycle of advertising campaigns from market research to budget optimization and scaling profitable combinations; Launched and optimized campaigns on Facebook Ads, testing creatives, audiences, and offers to improve CTR, reduce CPL, and increase ROI.
Launching and scaling advertising campaigns across Tier 1–2 GEOs; Working with the company's in-house products and developing existing verticals; Testing advertising creatives, audiences, strategies, and hypotheses; Analyzing advertising campaign performance and key product metrics; Optimizing advertising budgets with a focus on ROI, CPA, and traffic quality
Освіта
2018–2021 · Ukrainian State University of Railway Transport
Переважна географія
Україна
Мови
Ukrainian native, Russian native