Head of Sportsbook Strategy

Company Description
About Entain
There's nothing like a career at Entain. We're a leading, global sports betting and gaming company and we're upping the excitement and increasing player safety. We're a FTSE company with iconic brands including Ladbrokes, Coral, BetMGM, Eurobet and bwin, and we have an energy that drives us to perform at the height of our potential. Whether you're an engineer, marketer or retail specialist, a career here is a complete game changer.
Job Description
The UK&I Strategy & Insights team helps shape the strategic direction of the UK&I business, bringing together customer, market, competitor and commercial insight to support better decision-making and sustainable growth. The team works closely with business leaders and functions across Commercial, Product, Marketing, Technology, Data and Finance to connect strategic priorities across the organisation.
As Head of Sports Strategy, you will shape the long-term direction of the Sports business, turning customer, market, competitor and commercial insight into clear strategic choices and growth plans. You will help identify opportunities, assess risks and guide investment decisions to support sustainable market share growth.
Reporting to the Strategy & Insights Director, you will be part of the UK&I Strategy & Insights team, working as a strategic partner to the Sportsbook Director and Sports leadership team. You will bring cross-functional teams together around a shared strategy, ensuring alignment on priorities, investment choices and measures of success.
This is an exciting opportunity to play a leading role in shaping the future of the UK&I Sports business, influencing key strategic and investment decisions and helping translate insight into sustainable growth. Ready to help shape the next chapter of our Sports strategy?

You Will:

• Help evolve the UK&I Sports strategy and translate it into clear strategic priorities and growth plans.
• Lead strategic Sports reviews to optimise investment across product, proposition and marketing.
• Identify growth opportunities, risks and competitive threats through customer, market, competitor and commercial insight and analysis.
• Align cross-functional teams behind strategic priorities, measures of success and investment choices.
• Lead strategic projects and develop business cases to support leadership decision-making.

Qualifications

You Have:

• Deep understanding of Sports products and customer needs.
• Proven experience developing and delivering commercial, customer or portfolio strategies in direct-to-consumer businesses.
• Proven ability to translate strategy into choices, investment priorities and actionable plans.
• Strong track record of influencing senior leadership teams to drive alignment and execution.

Additional Information

Benefits

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire you. Join us, and a great compensation package is just the beginning. You can expect to receive benefits like:

• A regular bonus and great pension.
• 25 days annual leave plus local public holidays.
• Extra paid leave, including wellbeing and development days.
• Life assurance and Income Protection.
• Private healthcare and wellbeing support.
• A stake in our success through our ShareSave scheme.

How we use Artificial Intelligence (AI) in recruitment
We may use approved AI tools to make recruitment simpler and more efficient, while keeping people at the heart of what we do. These tools support our teams and give them more time to focus on you.
Fairness, transparency and trust
Our recruiters and hiring managers oversee how we use AI and remain responsible for hiring decisions. These tools support administrative aspects of the recruitment process, giving our teams more time to focus on you We're open about its use and handle your information following our Job Applicant Privacy Notice. AI supports our decisions, it doesn't make them.
Equal Opportunities.
If you need any reasonable adjustments at any stage of the recruitment process, please contact us and we'll support you.
We're committed to creating a diverse, equitable and inclusive workplace where everyone feels valued, respected and able to be themselves.
We're an equal opportunities employer. We welcome applications from everyone and we do not discriminate based on age, disability, gender or gender reassignment, pregnancy or maternity, race, religion or belief, sexual orientation, marriage/civil partnership, or any other basis.
We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.