Head of Brand (Global Digital Products / iGaming)

Our client is a fast-growing, full-cycle product development company expanding its presence across global markets. As they continue to scale their international footprint and portfolio of products, they are looking for a strategic and vision-driven Head of Brand to own, elevate, and execute the global brand strategy, positioning, and creative identity across all key target markets.
In this role, you will lead the brand marketing function, shape brand narratives, oversee creative execution, and work closely with Performance Marketing, Product, and Leadership teams to build strong global brand equity, trust, and long-term user loyalty.
📌 Key Responsibilities
Global Brand Strategy & Positioning: Define and execute long-term brand positioning, messaging frameworks, tone of voice, and visual identity for product verticals in international markets.
Team Leadership & Mentorship: Build, mentor, and direct an in-house creative and brand team (Brand Managers, Creative Copywriters, Visual Designers, Content Creators, and PR Specialists).
Integrated Campaign Management: Drive end-to-end multi-channel brand campaigns (digital, social media, PR, influencer marketing, sponsorships, and events) to boost global brand awareness and Share of Voice (SOV).
Performance & Performance-Brand Alignment: Partner closely with Media Buying, Review Sites/CRO, and Product teams to ensure brand messaging enhances conversion rates across all stages of the marketing funnel.
Reputation & PR Management: Oversee corporate and product PR, media relations, crisis communication, employer branding, and community engagement strategies.
Brand Health Analytics & Budgeting: Establish brand KPIs, track awareness metrics, user sentiment, organic/direct traffic growth, and manage the annual global brand marketing budget.
🎯 Requirements
5+ years of experience in Brand Management, Brand Marketing Leadership, or Head of Brand roles within fast-scaling digital products, iGaming, Social Discovery, Gaming, or Tech/Fintech companies.
Proven track record of successfully launching, repositioning, or scaling global product brands across international markets (US, Europe, LATAM, Tier-1 regions).
Strong balance between creative vision (narrative building, design taste, storytelling) and data-driven marketing (ROI tracking, brand lift, user acquisition alignment).
Hands-on experience leading multi-disciplinary creative and marketing teams, setting clear OKRs, and managing substantial marketing budgets.
Deep understanding of modern digital channels, influencer marketing ecosystems, content strategy, and global PR practices.
Excellent leadership, stakeholder management, and cross-functional collaboration skills.
Advanced English level (C1) for high-level international communication, press relations, and executive presentations.
🤝 What We Offer
Strategic leadership position shaping global product brands from the ground up with high decision-making autonomy.
Collaboration with an experienced C-level management team and highly skilled product teams.
Fully remote work environment with flexible working hours.
Highly competitive compensation package and executive bonus scheme tied to brand growth metrics.
Ample budget and resources to execute bold creative ideas on a global scale.