Performance Marketing Manager

BettingJobs is partnering with a fast-growing, venture-backed mobile gaming startup to appoint a Performance Marketing Manager in New York. Reporting directly to the CEO, you'll own the entire paid media function and a nine-figure annual advertising budget. This is a rare chance to shape growth at a business building a category-defining product in a heavily backed, high-velocity environment.
This is a hands-on role with real strategic weight. You'll be in the ad platforms every day, running a high-volume creative testing programme and deciding what scales and what gets cut. You'll also set paid strategy, own measurement and choose which channels open next. Internal launch automation handles the repetitive setup, so your time goes on judgement. It would suit a mobile game UA specialist who thrives on ownership, speed and minimal structure. The role is on-site in New York, and relocation support is available.

Responsibilities:

• Deploy a nine-figure paid budget across Meta, TikTok, Snapchat and DSPs, reallocating weekly toward the best returns
• Set performance goals with the CEO and report against them
• Build a repeatable creative testing framework with clear thresholds to scale, keep testing or cut
• Launch ads at high volume with rigorous pre-launch QA on tracking, targeting and assets
• Own attribution and incrementality, looking beyond platform-reported numbers
• Test, read and scale new channels from zero
• Give the creative team data-backed direction on hooks, formats and concepts
• Manage ad-policy approvals with platforms and legal, and partner with engineering on automation

Requirements:

• 5+ years of hands-on direct-response media buying, with deep mobile game UA and/or real-money gaming experience
• Expert in Meta and TikTok, plus experience with Snapchat, Apple Search Ads and DSPs or app networks such as AppLovin or Moloco
• Proven track record of scaling winning creative through high-volume testing
• Experience owning and allocating a large multi-channel budget
• Strong grasp of unit economics, attribution and performance measurement
• Confident using AI tools for analysis, with an experimental, test-first mindset
• Highly organised and precise, and able to communicate results clearly
• Bonus: web-to-app funnels, policy-sensitive categories, platform APIs, or an interest in sports and gaming