Global Chinese Community Manager

BettingJobs is partnering with a well-established iGaming group to appoint a Global Chinese Community Manager, a remote role with real ownership and a clear mission: to make the brand the go-to online poker destination for Chinese players living outside Mainland China. Working on EST or GMT hours depending on location, you'll lead growth in a high-potential market segment for an operator with international reach and the appetite to invest in it.
You'll own growth and engagement for the global Chinese diaspora, shaping and delivering a culturally tuned marketing strategy across acquisition, retention and brand building. You'll draw on performance, CRM, affiliate, agent and content teams, and adapt their work for platforms such as WeChat, Weibo, Douyin and Rednote. This role would suit a commercially sharp marketer with deep knowledge of Chinese poker culture who wants the autonomy to build a market and the support of an established business behind them.

Responsibilities:

• Own diaspora growth targets and budget, driving sustainable acquisition, engagement and retention
• Build and deliver the marketing strategy across affiliates, agents, ambassadors, community events and Chinese-language social channels
• Coordinate internal marketing teams and adapt their activity for culturally specific platforms
• Develop culturally relevant creative concepts with content stakeholders
• Partner with Business Development on agents, affiliates, resellers and tailored payment solutions
• Plan, buy and negotiate media directly or through agencies
• Analyse performance with the Data team against budgets and KPIs
• Track competitors and regulatory developments in key diaspora markets

Requirements:

• 5+ years in marketing, with a focus on international markets
• Strong online poker knowledge, including the Chinese poker landscape and diaspora player behaviour
• Fluent written and spoken Mandarin and/or Cantonese
• Proven ability to present, optimise and interpret marketing KPIs
• Persuasive stakeholder manager with experience across international teams
• Comfortable working at pace across multiple time zones
• Passion for online gaming; casino or sportsbook experience is a bonus