spinhireMiddle Media Buyer
О специалисте
I am a Media Buyer with two years of experience in iGaming and seven years in freelance marketing. I specialize in awareness campaigns, post-view attribution, optimizing ad sources, and budget allocation based on statistical data. I personally manage an advertising budget of approximately $120,000 per month. I develop my own optimization systems in Google Sheets using empirical Bayes, linear regression, confidence intervals, statistical significance testing, data weighting, and trend normalization. I combine practical traffic acquisition experience with an analytical approach to evaluating ad segment effectiveness, reducing acquisition costs, and making scaling decisions. I am looking for a Middle Media Buyer or Performance Marketing Specialist role in international iGaming teams or CIS companies.
Навыки
Опыт работы
Managed $120,000/month ad budget, optimized awareness traffic in Tier-3 GEOs and CIS, reduced FTD CPA by 18% and RD CPA by 5%; 2024–2025 · Junior Media Buyer · [NDA] — Monitored campaign effectiveness, conversion rates, and traffic quality; 2018–2024 · Freelance Marketer · Freelance — Managed full cycle of ad campaigns for B2C businesses, optimized traffic via Facebook Ads, VK Ads, myTarget, and contextual advertising.
Образование
2015 · Комплексная защита объектов информатизации · ОмГТУ
Предпочтительная география
international iGaming teams, CIS companies
Языки
Russian native, English B2