Digital Marketing Team Lead (Vietnam)

BettingJobs is working with a top iGaming company looking to hire an experienced and result-driven Digital Marketing Team Lead to join their team focusing on the Vietnamese speaking market.
The Digital Marketing Team Lead will be a key person in charge of executing the company’s digital marketing campaigns and will be involved throughout the campaign ideation, planning, implementation, measurement, and optimisation process. This role will also involve exploring different advertising platforms to tailor the marketing strategies to the requirements of each branding/project.

Responsibilities:

• Opening and venturing into a new market for the clients, and subsequently to focus on their members’ acquisitions, conversions and retentions.
• Responsible for all promotional activities, operations, and maintenance of campaigns/websites.
• Planning and monitoring campaigns’ spending against the budget allocated, keeping an accurate record and to ensure that targets are met.
• Managing and to overseeing all contests, giveaways and etc. in the campaigns/projects assigned.
• Producing, writing and proofreading campaigns/websites content.
• Optimising content to improve the SEO ranking and social media exposure.
• Coordinating with other advertising/media experts to improve the campaigns/websites performance.
• Consistently updating the database into the Customer Relationship Management (CRM) system.
• Conducting market research and competitor analysis in order to stay abreast of the industry trends.
• Assisting and overseeing all aspects of the digital marketing department including the marketing database, incoming emails and display advertising campaigns.
• Recruiting, training, managing, monitoring and motivating a small team.

Requirements:

• Diploma/Advanced/Higher/Graduate Diploma, Bachelor’s Degree/Post Graduate Diploma/Professional Degree in Marketing, Mass Communication or Advertising/Media.
• Fluent in English and Vietnamese.
• Strong communication and interpersonal skills.
• Strong commercial awareness and analytical skills.
• Good organizational and planning skills.