Country Manager Turkey

BettingJobs is working with a fast-growing B2C operator seeking a Country Manager (Turkey) to take full commercial and operational ownership of its brand in one of iGaming's most dynamic markets. This is a hands-on, entrepreneurial leadership role with complete P&L autonomy, the backing of centralised marketing and product hubs, and scope to extend oversight into neighbouring high-growth geos as the business scales.
You will own local strategy end-to-end — driving GGR and NGR growth, orchestrating localised acquisition and retention, optimising payments, and holding the third-party platform provider accountable for performance. It will suit a commercially aggressive, data-driven operator who knows the nuances of the Turkish market inside out and wants the freedom to build and scale a multi-million-euro business unit as their own.

Responsibilities:

• Own the Turkish market P&L, driving revenue growth, player acquisition, retention and net margin profitability
• Define and execute localised go-to-market and promotional strategies that capture market share
• Deliver accurate commercial forecasting across active players, FTDs, CPA, LTV and margin efficiency
• Leverage Turkish affiliate and media networks to secure high-converting, tier-1 traffic deals
• Direct localised paid media, SEO, social and influencer activity, and orchestrate central CRM, VIP, media buying and design teams
• Continuously optimise and expand local payment methods to maximise deposit and withdrawal conversion
• Act as internal product owner for the third-party platform, holding the provider to uptime, speed, localisation and SLA commitments
• Refine the player journey from registration through KYC to payout to eliminate friction
• Build localised VIP and high-roller strategies, and direct automated lifecycle campaigns to maximise LTV
• Audit promotional calendars and bonus mechanics to keep bonus costs tightly controlled against GGR targets
• Identify and lead commercial entry into adjacent regional markets (desirable)

Requirements:

• Minimum 5 years' hands-on leadership experience running B2C iGaming operations in the Turkish market
• Native or fluent Turkish and professional English
• Proven track record of scaling an iGaming brand in grey/offshore environments, with deep knowledge of local payment channels, blocking mechanics and mirror site management
• Genuine P&L ownership mindset with a history of hitting aggressive GGR, NGR and ROI targets
• Ability to command results from third-party software vendors and centralised internal marketing hubs
• Equal parts networker (affiliates, payment partners) and analyst (CPA, LTV, churn, margin)