Global Head of Product Marketing

BettingJobs is delighted to be partnering with a major global iGaming business to appoint a Global Head of Product Marketing. Our client delivers the services behind some of the most recognised products in online gaming, reaching millions of players worldwide. With a workforce numbering in the thousands across multiple international hubs, it continues to expand into new markets and invest heavily in its people. This is a rare chance to set the global product marketing direction for a market leader. Located ideally in Dubai, Malta, Gib or RAK.
You will lead strategy, positioning and go-to-market across a multi-vertical casino portfolio spanning Slots and Live Casino, and build and guide a team across several regions. The role suits a senior iGaming product marketer who knows the products in depth, uses data to make decisions, and wants a global remit where every launch is expected to deliver measurable growth.

Responsibilities:

• Define and own the global product marketing strategy across Slots and Live Casino
• Work with Product, Commercial and Brand teams to build messaging, narratives and GTM campaigns for international markets
• Build and maintain a GTM framework for new launches and major updates
• Use product analytics, market data and competitor insight to guide positioning and roadmap decisions
• Lead, mentor and develop a distributed product marketing team
• Keep Product, Marketing and Operations aligned across all regions

Requirements:

• 10+ years in Product Marketing, including at least 5 years in senior or global leadership within iGaming
• A proven record of GTM strategy and execution across Slots and Live Casino
• Strong understanding of the product lifecycle, player acquisition, retention and monetisation
• Experience launching and scaling products across multiple international markets
• A data-driven approach, with confidence in analysing performance and optimising strategy
• Excellent storytelling, presentation and stakeholder management skills
• A degree in Marketing, Business or Product Management (MBA preferred)
• Applicants must be based outside the UK, Spain, Italy and France