Creator / Creative Producer – Senior

Overview:

SOFTSWISS is hiring a Creator / Creative Producer to join our Team. We are looking for a creative and hands-on professional to lead the development and production of engaging content and innovative creative concepts that strengthen our brand presence and connect with audiences across multiple channels.

Purpose of the role:

You will be responsible for developing and delivering creative concepts and high-quality content that strengthen SOFTSWISS brand identity, engage target audiences, and support marketing objectives across multiple channels. Your work will help turn creative ideas into impactful campaigns and consistent brand experiences.

Key responsibilities:

• Develop creative concepts for brand, product, and advertising campaigns, including performance marketing, in line with marketing objectives, audience insights, and brand positioning.
• Define the creative direction of campaigns, including the core idea, key messages, narrative, and visual approach.
• Create campaign slogans, headlines, and key messages that express the creative idea and reflect the brand’s tone of voice.
• Work directly with the Art Director as a creative partner, combining campaign ideas with their expertise in branding and visual consistency.
• Develop concepts for campaign key visuals: create mood boards, curate visual references, and prepare sketches and mockups that communicate the proposed composition, style, and overall look and feel. Refine the visual direction together with the Art Director.
• Embed the brand’s identity and tone of voice into creative concepts and maintain them throughout campaign execution, following brand guidelines and visual standards.
• Collaborate with designers and marketing teams to bring concepts to life and maintain the integrity of the creative idea across all campaign assets and channels.
• Prepare and present creative proposals, explain the rationale behind your decisions, and refine concepts based on feedback.
• Lead brainstorming sessions and creative workshops to generate and develop ideas.
• Explore cultural, visual, and marketing trends, as well as AI tools and techniques, and apply relevant findings to creative work.

Required Experience:

• 5+ years of experience in a creative role developing marketing and advertising campaigns, preferably in digital communications and/or B2B.
• A strong portfolio showcasing creative concepts for brand and product campaigns, including key visuals and messaging. Be ready to explain your contribution and the thinking behind your decisions.
• The ability to turn a marketing brief into an original, strategically grounded creative concept.
• Experience working in close partnership with an Art Director and collaborating with designers and marketing teams to develop and execute campaigns.
• A strong understanding of branding, multichannel marketing communications, visual storytelling, design, and copywriting.
• Creative writing skills, with the ability to develop memorable slogans, compelling headlines, and clear campaign messages.
• The ability to develop fresh creative ideas within an established brand identity.
• A strong visual sense, with an understanding of composition, typography, colour, and imagery.
• Proficiency in Figma, Adobe Photoshop, and Adobe Illustrator, with the ability to communicate ideas through mood boards, layouts, and concept mockups.
• Hands-on experience with generative AI tools for ideation, visual exploration, image generation, and concept development, with the ability to critically evaluate and refine the results.
• Strong presentation, communication, and collaboration skills.
• The ability to manage multiple creative projects, meet deadlines, and adapt concepts to changing priorities and feedback.
• Advanced spoken and written English and Russian, including the ability to present creative ideas and discuss feedback confidently.

Nice to have:

• A proactive approach, ownership of your work, and strong problem-solving skills.
• Higher education in art, design, marketing, communications, journalism, or a related field, or equivalent practical experience.