# CRM Manager

**Компания:** BettingJobs
**Локация:** Sofia, Болгария
**Формат:** офис
**Зарплата:** по запросу
**Тип занятости:** FULL_TIME
**Опубликовано:** 2026-10-20
**Актуально до:** 2026-11-19
**Теги:** CRM, retention

Источник: https://spinhire.io/job/20907 — SpinHire, джоб-борд iGaming.

## Описание

BettingJobs is working with a fast-growing iGaming company who are seeking to hire a CRM Manager to join their team in Sofia.
This is an exciting opportunity for a data-driven CRM professional to take ownership of lifecycle marketing, retention strategy, and player engagement across multiple markets.
Responsibilities:
• Develop and execute CRM strategies: Design, plan, and execute CRM campaigns to drive customer retention, loyalty, and lifetime value across various customer segments.
• Analyse customer data to identify different customer segments and develop targeted campaigns tailored to their preferences and behaviours.
• Create and manage personalised and engaging email marketing campaigns, including newsletters, promotions, and automated customer journeys.
• A/B testing: Conduct A/B tests to optimise CRM campaigns, identify areas of improvement, and maximize customer response rates.
• Monitor and analyse key performance metrics related to customer engagement, retention, and churn, and provide actionable insights for continuous improvement.
• Ensure all CRM activities adhere to relevant regulatory requirements and data protection policies.
• Prepare regular reports on CRM campaign performance and present findings to stakeholders.
Requirements:
• Proven experience in a CRM management role within the iGaming industry.
• Strong knowledge of online casino is highly desirable.
• Strong analytical and data-driven mindset to make informed decisions and continuously improve CRM strategies.
• Familiarity with CRM tools, email marketing platforms, and customer analytics software.
• Experience using Smartico or Customer.io would be advantageous
• Excellent written and verbal communication skills to create compelling and personalised customer communications.
• Ability to manage multiple CRM campaigns simultaneously and prioritise tasks effectively.