SMM Manager (Twitter/X) — Crypto Casino

About the role

We're a crypto casino / iGaming product looking for an SMM specialist to own our Twitter (X) and grow our audience.

Responsibilities

Full management of our Twitter (X) account: content plan, posts, threads, replies, engagement
Writing posts that attract new and target audiences
Tracking trends in crypto and gambling Twitter and reacting quickly to news
Community work: replies, reposts, collabs, activities (giveaways, contests, etc.)
Analyzing metrics (reach, engagement, follower growth) and adjusting strategy
Helping with influencer partnerships (based on interest and experience)

Requirements

Experience running a Twitter (X) account for a product or brand, with growth cases to show
Ability to write engaging posts in English and a solid feel for the Twitter format
Understanding of the crypto market and its audience
Self-driven, able to keep a consistent posting schedule

Nice to have

Experience with crypto casinos, iGaming, or crypto projects
Knowledge of the Twitter influencer landscape: who's who, how to approach them, typical rates
Experience with analytics and scheduling tools