Product Lead / Senior Product Manager - iGaming (Turkey)

Remote | Full-time | Turkey market | New strategic direction within an international iGaming holding
The opportunity
Own product development for a new Turkey-focused iGaming direction. You will turn local market and player insight into a product roadmap, guide work across teams, and use data to understand which changes improve the user journey and business performance.
This is an early-stage product opportunity with real room to shape priorities and ways of working. The project is being developed within an international iGaming holding, combining the pace of a new direction with the group's experience, investment, and resources.
What you will own

• Shape the product strategy and roadmap around business goals and the specific needs of the Turkish market.
• Build a practical understanding of Turkish player behavior, market mechanics, competitors, local payment options, and retention and monetization expectations.
• Own the backlog: prioritize opportunities, define requirements, and make acceptance criteria clear.
• Coordinate delivery across development, design, analytics, marketing, and operations.
• Guide feature launches and improvements from idea through release and post-launch review.
• Improve key parts of the user journey, including conversion, engagement, and retention.
• Define and monitor product metrics, use funnels and cohorts, and make decisions based on evidence.
• Form hypotheses, run experiments, and scale product changes that show a positive impact.
• Ensure the product experience reflects the needs of the Turkish audience.

Why join

• Shape a new strategic product direction for Turkey from an early stage.
• Have meaningful ownership over the roadmap and product decisions.
• Work directly with leadership and cross-functional business teams.
• Build with the backing, experience, and resources of an international iGaming holding.

What you bring

• 3+ years as a Product Manager, Product Owner, or in a comparable product role.
• Experience owning a product or substantial product area, from priorities through delivery and results.
• Direct, practical knowledge of the Turkish market and its users.
• Strong product analytics skills: funnels, cohorts, experimentation, and A/B testing.
• Ability to translate business goals and user insight into clear product requirements.
• Experience coordinating stakeholders and delivery teams when -priorities or resources are constrained.
• English sufficient for work with an international team.
• Experience in an iGaming product is a strong advantage. Turkish language skills are a plus.