SEO Team Lead

Overview:

SOFTSWISS is looking for SEO Team Lead to manage a team of SEO Specialists and Link Builders, drive the SEO function forward, oversee key performance indicators, and ensure sustainable growth in organic search visibility.

Key responsibilities:

• Manage a team of SEO Specialists and Link Builders: plan workloads, delegate tasks, track progress, and ensure high-quality execution
• Participate in weekly sprint planning and assign tasks related to research, link building, web development, copywriting, and other SEO activities
• Coordinate SEO reporting and KPI tracking for the team and the Head of Content Marketing
• Regularly review, crawl, and audit company websites to maintain their technical health
• Monitor target keyword rankings and take action to maintain and improve search visibility
• Analyze competitor websites and share relevant insights with stakeholders
• Monitor major Google algorithm updates and keep the team informed about upcoming changes, risks, and action plans
• Lead the bi-weekly SEO Sync with the CMT, DMT, and R&A teams
• Participate in ad hoc research initiatives and special SEO projects
• Participate in the hiring and onboarding of new SEO Team members
• Improve team processes, cross-functional collaboration, and the overall effectiveness of SEO operations

Required Experience:

• 5+ years of experience in SEO, up to 2 years of experience managing an SEO team
• Strong understanding of SEO and SEM principles
• Intermediate to advanced project management skills
• Strong analytical and problem-solving skills
• Hands-on experience with SEO tools such as Semrush, Ahrefs, SE Ranking or similar platforms
• Experience with project management tools such as Jira, Asana, Trello, or similar
• Experience with analytics and search tools, including GA4, Looker, and Google Search Console
• Basic knowledge of Google Ads and HTML
• Confident use of Google Workspace, including email and writing tools
• Knowledge of ChatGPT and Generative Search Experience principles is a plus
• English proficiency at B1 level or higher

Nice to have:

• Relevant SEO certification
• Knowledge of additional languages: Spanish, Portuguese
• Experience working with WordPress.