Head of Marketing

About the Role

We are hiring a Head of Marketing to lead our GTM engine, define our category narrative, and scale revenue to its next major milestone.
This isn’t a standard corporate maintenance role—it is a legacy-defining mandate for a proven marketing executive looking for full strategic autonomy, direct CEO partnership, and the resources to build a world-class growth organization.
Key Responsibilities
●Own performance across the full funnel—optimizing acquisition costs, retention, and payback periods to drive high-value customer growth.
●Define our core positioning, target audience, and brand narrative to ensure our platform is the memorable leader in our space.
●Integrate campaigns, creators, content, and sponsorships into a cohesive strategy that boosts organic traffic and conversions.
●Dynamically balance the budget between short-term revenue generation and long-term brand equity based on clear evidence.
●Establish clear, tailored evaluation systems that measure brand awareness and performance marketing against their proper metrics.
●Build, mentor, and align high-performing marketing teams around clear ownership, execution timelines, and review cycles.
What This Role Offers
●Strategic Autonomy: A true seat at the executive table with direct influence over company strategy and board-level vision.
●High-Impact Mandate: Full backing, budget, and freedom to deploy ambitious campaigns.
Must Have
●8+ years of progressive marketing experience, including 3+ years in a senior executive role (Senior Manager or Head of Department).
●Experience in the South East Asian markets (Malaysia, Singapore, Thailand, Vietnam)
●Executive leadership experience driving both brand architecture and measurable growth funnels.
●Strong commercial judgement—knowing exactly when to stop, pivot, or aggressively scale campaigns.
●Deep market intuition and customer understanding that goes far beyond software tools and tactical execution.
●Proven ability to translate big-picture strategy into clear team ownership and operational accountability.
●Proficiency in English.

Nice to Have

●Experience scaling both product-led and sales-led growth models simultaneously.
●Background helping companies navigate major growth phases, funding rounds, or strategic acquisitions.
●Proficiency in Mandarin or Cantonese