Head of Performance Media & Strategic Acquisition

BettingJobs is partnering with an ambitious online gaming operator to appoint a Head of Performance Media & Strategic Acquisition. This senior, high-impact hire will drive profitable player growth across a multi-brand portfolio operating in several markets. The business moves quickly, backs its people with real budget, and wants someone who can make an immediate commercial difference.
This is a senior acquisition role, not a traditional marketing one. You'll use the relationships you already have across the iGaming acquisition ecosystem, including publishers, SEO partners, PPC specialists, media-buying agencies and traffic networks, to secure high-value placements and scale campaigns from day one. It suits a well-connected dealmaker who knows which partners deliver and wants full ownership of budget, strategy and results. The role is flexible on location and reports directly to senior leadership.

Responsibilities:

• Activate and manage relationships with parasite SEO operators, publishers, media-buying agencies, PPC specialists and other acquisition partners
• Secure placements, sponsored content and website partnerships across established publishing networks
• Oversee paid search, display, native and other paid channels, working with agencies and direct media partners
• Own acquisition budgets, negotiate strong commercial terms and put spend behind the most profitable opportunities
• Track and optimise CPA, FTDs, player value, retention, payback and marketing ROI
• Launch campaigns quickly and scale successful partnerships across brands and markets
• Ensure all activity complies with gambling advertising regulations, platform policies and search-engine rules

Requirements:

• Established, active relationships across the online gaming acquisition ecosystem (essential)
• Significant experience in iGaming, casino, sportsbook or a closely related performance-marketing sector
• A proven record of securing valuable placements and generating commercial opportunities
• Experience managing substantial acquisition budgets, with a strong grasp of player acquisition economics
• Confidence negotiating directly with publishers, agencies and media owners
• A results-first mindset, where proven commercial outcomes count for more than titles or qualifications