Senior Technical SEO Manager

BettingJobs is partnering with a forward-thinking online casino and sports betting operator to appoint a Senior Technical SEO Manager. Organic acquisition drives measurable commercial results across its multiple brands, markets and languages. The business is investing in AI-driven transformation, and this role offers the chance to own technical SEO strategy across web and app at a time when search itself is changing fast.
This is a hands-on senior role focused on technical excellence, scalable automation and protecting long-term organic performance. You'll set the roadmap, lead migrations and major platform changes, and keep the business ahead of Core Updates and the rise of AI-powered search. It suits a technical SEO specialist with operator-side iGaming experience who likes solving complex problems, builds their own tools, and can explain technical risk clearly to senior stakeholders. Hybrid working is available.

Responsibilities:

• Own the technical SEO strategy and roadmap across websites, apps, brands and markets, prioritising by organic and commercial impact.
• Lead advanced technical SEO across crawling, rendering, indexation, site architecture, international SEO, structured data and web performance.
• Analyse ranking and traffic shifts, identify root causes, and lead prevention and recovery strategies around Core Updates.
• Lead web and app migrations, embedding SEO and ASO requirements to protect visibility.
• Drive app discoverability through ASO, app indexing, deep linking and web-to-app optimisation.
• Build automated tools, monitoring and quality controls using an AI-first approach.
• Prepare platforms for generative search (GEO/AIO), including managing AI crawlers.
• Benchmark competitors and report on performance and commercial impact to senior stakeholders.

Requirements:

• Previous experience at an online gaming operator (essential).
• Significant experience in a senior technical SEO role within large-scale, highly competitive environments.
• Experience managing SEO across multiple markets, languages, brands or domains.
• A proven record of delivering complex SEO initiatives in product- and engineering-led organisations.
• Strong knowledge of Google Search guidelines, ranking systems and Core Updates.
• Confident communication with senior stakeholders and technical teams.
• Familiarity with LLMs and AI-assisted workflows is desirable.