Senior Media Buyer FB

RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications, and regulatory technologies.
We are looking for a Senior Media Buyer FB

Requirements

• Building and owning Meta strategy across multiple GEOs or products
• Deep understanding of iGaming funnels, player lifecycle, LTV and monetization logic
• Ability to build full retargeting funnels based on player behavior and funnel stage
• Advanced audience segmentation by visits, clicks, registrations, deposits, activity and value
• Ability to build audience priorities, exclusions and retargeting logic across segments
• Advanced Facebook Ads account structure optimization for scale and efficiency
• Strong experience with CBO, ABO, campaign duplication and budget scaling mechanics
• Ability to forecast performance and plan budget allocation by GEO, segment and audience quality
• Strategic optimization based on CPA, CPS, CPL, ROI, LTV, NGR, GGR and player quality
• Advanced work with Pixel, CAPI, event matching, postbacks and attribution logic
• Ability to diagnose tracking issues and explain data discrepancies between Meta, Keitaro and advertiser reports
• Advanced experience with Keitaro, TDS platforms, macros, offers, postbacks and reporting
• Strong experience with anti-detect browsers, account infrastructure and operational limitations
• Ability to analyze active campaigns by CPM, CPC, CPA, CTR, CR, CVR, FTD, deposits and volume
• Ability to decide what to scale, pause, cut or test based on data
• Experience with competitor research, Spy services and creative market analysis
• Ability to research current market angles, funnels and creative approaches
• Ability to create A/B testing plans and provide clear test reports
• Ability to build creative hypotheses and prepare detailed technical tasks for designers
• Understanding of creative fatigue, funnel quality and player quality impact
• Experience with webview apps and PWA apps, including tracking and launch logic
• Ability to adapt funnels to improve traffic quality and conversion efficiency
• Ability to analyze traffic by GEO and prepare growth plans
• Advanced cohort analysis by traffic source, GEO, segment and player behavior
• Ability to connect media buying decisions with product and business outcomes
• Experience working with Jira and improving operational processes

Responsibilities

• Launch and scale Facebook advertising campaigns
• Manage and optimize advertising budgets
• Analyze campaign performance and improve KPIs
• Test creatives, audiences, and campaign strategies
• Work with tracking systems and ensure data accuracy
• Collaborate with designers, developers, and affiliate managers
• Research new GEOs, audiences, and scaling opportunities
• Share best practices and improve team processes

Benefits

🍀 An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more;
🤝Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
📍Beautiful offices in Warsaw, Limassol, Yerevan — work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day;
🧑‍💻Modern corporate equipment based on macOS or Windows and additional equipment are provided;
🏖Paid vacations, sick leave, personal event days, days off;
👨‍⚕️Corporate health insurance program for your well-being;
💵Referral program — enjoy cooperation with your colleagues and get a bonus;
📚Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences;
💁🏼‍♀️Rewards program for mentoring and coaching colleagues;
✈️In-house Travel Service;
🦄Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays;
🎳Company events, team buildings.