# VP of CRM

**Компания:** Soft2Bet
**Локация:** Limassol, Cyprus
**Формат:** офис
**Зарплата:** по запросу
**Тип занятости:** FULL_TIME
**Опубликовано:** 2026-09-23
**Актуально до:** 2026-10-24
**Теги:** релокация, CRM

Источник: https://spinhire.io/job/14363 — SpinHire, джоб-борд iGaming.

## Описание

As our VP of CRM, you will sit at the core of our growth engine, owning the end-to-end global player lifecycle and engagement strategy. Leading a massive, rapidly expanding organization, you will ensure our global user base returns, engages, and scales in lifetime value. Working hand-in-hand with our product and engineering teams, you will directly shape and evolve our proprietary CRM technology, turning retention into a primary driver of top-line revenue.
Responsibilities
• Own the end-to-end retention, reactivation, and LTV strategy across multiple verticals (Fintech, Gaming, etc.)
• Lead and mentor a 50+ person organization. Build scalable hiring, onboarding, and management structures to support rapid growth
• Collaborate closely with the product and technical teams to align CRM strategy with platform architecture, automation logic, and AI integration
• Oversee high-volume campaign execution across global markets, ensuring quality, deliverability, and localized relevance
• Define and hit KPIs for churn reduction, ARPU, and engagement quality through advanced segmentation and personalization
Requirements
• 10+ years in CRM/Lifecycle leadership within fast-scaling tech environments (Fintech, E-commerce or Gaming preferred)
• Experience managing large teams (50–200+) and know how to build a culture of accountability without being authoritarian
• Understanding of CRM architecture and "system logic." You don't just send emails; you build automated ecosystems. Expertise in multi-channel user journeys (Email, Push, SMS, In-app)
• Being a stable, empathetic leader who leads by example. You value transparency and are focused on the collective success of the organization
• Proven track record of influencing CRM product development and data infrastructure
• Fluency in English; ability to navigate a diverse, global workforce
Benefits
• A comprehensive relocation package, including flight tickets and two weeks of hotel accommodation to ensure a smooth transition
• Attractive office location and facilities
• A dynamic and supportive environment that values its team, featuring special birthday celebration presents and a collaborative company culture
• 24 days of vacation per year
• Medical insurance
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