Chief Marketing Officer

RedCore is an international business group that creates technological solutions for digital markets.
Our products and services cover fintech, marketing, e-commerce, customer service, communications, and regulatory technologies.
Powering Growth from the Core — this is the key mission laid under RedCore’s strong foundation. This is how we consistently stay ahead: by evolving and creating scalable solutions, while remaining committed to open and transparent communication with our partners.
We are looking for a Chief Marketing Officer!

Requirements:

5+ years of experience in iGaming, with a deep understanding of online casino/sportsbook specifics, player lifecycle, and business economics;
2+ years of leadership experience in a CMO / Chief Retention Officer / Head of Retention / Head of CRM or comparable role, with responsibility for a team and KPIs;
Hands-on experience building a Retention function and team from scratch, including team formation, Retention strategy development (VIP and non-VIP), and management of bonus issuance and Bonus Cost;
Strong expertise in unit economics and analytics;
Experience managing and building end-to-end funnels from Traffic → Retention → VIP → LTV, including evaluating traffic quality and jointly with Traffic scaling effective sources;
Experience developing a Retention Tech Stack and Product Roadmap, understanding of the Build / Buy / Integrate approach, and experience launching new brands/GEOs;
Strong leadership and cross-functional collaboration skills, with the ability to drive results through Product, Tech, Traffic, BI, Country Operations, and other functions without necessarily having direct administrative authority over them.

Responsibilities:

Develop the Retention strategy for the new platform and define approaches to managing the full player lifecycle: onboarding, activation, retention, churn, and reactivation;
Build the Retention team from scratch, including defining its structure, roles, areas of responsibility, and required resources;
Ensure Retention readiness for the first B2C products in IN+BD/ARG, covering CRM, player lifecycle, segmentation, promotions, bonuses, VIP, and analytics;
Develop the bonus policy and economics, including Bonus Cost, segmentation and offer personalization rules, and evaluation of campaign effectiveness;
Develop the VIP model, including segmentation, lifecycle, bonus/cashback policy, and retention of the VIP segment;
Define Retention requirements for the development of the new platform and develop the Retention Product Roadmap together with Product/Tech;
Identify missing Retention tools and required external solutions based on the Build / Buy / Integrate approach;
Develop the Retention framework for B2B products, including core capabilities, brand/GEO-level settings, and requirements for future self-service;
Build the Retention analytics system, including KPIs, cohort analysis, and an experimentation approach (hypothesis validation, A/B testing, etc.);
Automate processes and build a scalable model that enables the launch of new products and GEOs without proportional team growth;
Build and optimize end-to-end funnels together with Traffic: Traffic → Reg → FD → Repeat Deposits → Retention → VIP; identify drop-off points and develop initiatives to improve conversion at each stage;
Evaluate the quality and effectiveness of acquired traffic based on players’ subsequent behavior: conversions, Retention, Deposits, NGR, and ROI; develop, together with Traffic, decisions on optimizing and scaling individual sources/partners;
Plan acquisition volumes jointly with Traffic and set traffic targets for global events, major promotions, and marketing activities, taking into account the required volume of new players, subsequent conversion, and expected cohort economics;
Define requirements for the user funnel for global events: acquisition → offer/landing → registration → FD → activation → Retention, with control over conversion between stages and the subsequent quality of acquired players;
Evaluate the effectiveness of sponsorships, ambassadors, and major brand activities in terms of their conversion into registration, FD, active, and retained players; develop, together with Traffic/Marketing, mechanics for converting the acquired audience into Retention;
Develop dedicated funnels (onboarding, promotions, and activation through specific mechanics) for audiences acquired through sponsorships, ambassadors, and global marketing events, with the goal of maximizing Retention and LTV.

Our benefits to you:

Modern corporate equipment based on macOS or Windows and additional equipment are provided
Paid vacations, sick leave, personal events days, days off
Referral program — enjoy cooperation with your colleagues and get the bonus
Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
Rewards program for mentoring and coaching colleagues
In-house Travel Service
Multiple internal activities
Other benefits could be added based on your location