Senior Digital Marketing Specialist · SEO

Feb 2023 – Present · IT services company (U.S. B2B fintech products)

Oct 2025 – Present · Senior Digital Marketing Specialist

Grew inbound leads from under 90 to ~300/month, driving $50K–$80K in monthly subscription revenue for a U.S. B2B fintech platform.

Own end-to-end SEO strategy across three products, including two U.S.-facing B2B fintech platforms.

Built AI-search (GEO) visibility from near zero to 275 citations across Google AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity.

Led technical SEO audits (Core Web Vitals, site architecture, internal linking, crawl/indexing) and worked with developers to implement fixes.

Created AI-assisted SEO and content workflows to scale content production and optimization.

Turned SEO performance into stakeholder-ready reports for leadership and business teams.

Mentor a team of up to 5 on SEO and GEO, working with development, UI/UX and business teams.

Feb 2023 – Oct 2025 · Digital Marketing Executive

Grew the organic keyword footprint 5× in 12 months for a U.S. ACH/eCheck payments platform.

Increased top-3 rankings from 1 to 35 keywords for high-intent commercial terms.

Led content and on-page optimization across 1,000+ ranking pages with a mobile-first approach.

Diagnosed a Sep 2025 traffic decline, separating Google algorithm volatility from site-specific issues to prioritize recovery.

Mar 2021 – Jan 2023 · Digital Marketing Agency · Digital Marketing Executive

Owned SEO across 8+ client accounts in tourism, real estate and e-commerce, including a state tourism board.

Improved a client's target keyword from #9 to #1 through on-page optimization and search-intent alignment.

Executed on-page and off-page SEO and managed social media for client brands.