Swedish Marketing Manager

BettingJobs is working with a leading international sports betting and gaming operator to appoint a Marketing Manager for the Swedish market, based in Malta. Reporting to the Country Manager, you will own the market's marketing strategy and execution — driving sustainable growth, building brand strength and delivering standout campaigns across every customer touchpoint.
This is a genuinely broad remit for a commercially minded marketer: you'll set the plan for Sweden and deliver it end to end, working hand in hand with central Brand, Performance, CRM, Product, Content and Creative teams. It would suit an experienced marketing leader who knows the Swedish consumer and media landscape inside out, enjoys operating in a regulated environment, and wants the autonomy to shape a market within a well-resourced international business.

Responsibilities:

• Own the Sweden marketing strategy and align local priorities with commercial targets
• Define and track key KPIs — acquisition, FTDs, conversion, CPA, retention, customer value and brand awareness
• Build and deliver integrated plans across brand, media, performance, CRM, affiliates, sponsorships and partnerships
• Manage the local marketing budget and optimise return on investment
• Lead campaign planning and localisation so creative resonates with Swedish audiences
• Manage local agencies, media partners, rights holders and external stakeholders
• Analyse campaign, customer and competitor insight to identify growth opportunities
• Prepare business reviews and strategic recommendations for senior management
• Ensure all activity complies with Swedish advertising regulations and responsible gaming standards

Requirements:

• 5+ years in a marketing leadership role with a track record of driving commercial growth
• Strong understanding of the Swedish market, consumer behaviour and media landscape; fluency in Swedish and English
• Proven experience managing integrated online and offline campaigns, and marketing budgets
• Strong commercial acumen and an analytical, data-driven approach
• Excellent communication, stakeholder and project management skills across cross-functional, multi-location teams
• An AI-first mindset — actively using AI tools in day-to-day work and championing their adoption
• Degree in Marketing, Business Administration or similar
• Experience in online betting, iGaming or another highly regulated industry is preferred but not essential